30 April 2026
We were thrilled to win the award for ‘Most Emotional Impact’ at the prestigious Brand Film Awards at the Ham Yard Hotel in central London last night.
The Most Emotional Impact category was highly competitive, with Noah's Ark standing out with our 2025 ‘From That Moment’ campaign film, among strong entrants such as SMA UK and The Samaritans.
The film was made for us by MOREVER, an award-winning creative agency in Brighton, and features three families that we support, exploring their experiences of the moment their lives changed forever. The campaign film was developed in partnership with NU Creative, an award-winning B-Corp certified branding agency in London, who led on the marketing of our campaign.
The Families
Nadine and Glenbert and their son Montell, 12, have been supported by Noah’s Ark since Montell was three months old. Montell was born with Hydrocephalus, which meant that he had excess fluid in his brain which left him with complex needs and requiring specialist care. We support the whole family with fun activities for Montell and his three sisters, Myala,11, Mellyta-May, 7, and Melisha, 5.
Nadine says of Noah’s Ark Children’s Hospice:
"When you’re concerned or worried and you don't know who to turn to, you make that phone call to Noah's Ark and they find a way. They find a way to help you understand the situation and overcome it. That is just life changing for us and there aren’t enough thank yous in the world. They give families like ours a chance and there aren’t a lot of chances out there when you have a disabled child."
Mariam and Devang's baby son, Reiaan, was born at 25 weeks and two days. He faced a lot of challenges because of how early he was born, having issues with his breathing and his stomach for which he needed intestinal surgery. Reiaan then had a bleed on his brain which caused seizures, and he then developed a chest infection which he wasn’t able to fight. Reiaan was born on the 15th of April 2022 and died on 29th July 2022 - his due date.
The family all received music therapy from Noah’s Ark whilst on the Neonatal Intensive Care Unit (NICU) at University College London Hospital (UCLH) and Great Ormond Street Hospital (GOSH). Mariam and Devang now receive our bereavement support.
Mariam says of Noah’s Ark Children’s Hospice:
"They gave us the space to figure out how not to hang on to the anger or the sadness, which is not to say we don't feel it, but we don't hold on to it. We’re really grateful to Noah’s Ark for helping us to find our own path through our grief."
Helen and Simon and their daughter Ruby, 7, have been supported by Noah’s Ark since 2023. Ruby has Rett Syndrome, a rare genetic neurological and developmental disorder. Ruby has complex needs, uses a wheelchair, and needs an Eyegaze device to communicate, as she is non-verbal.
Ruby has a dedicated Home Support Volunteer and has Specialist Play and Creative Therapy sessions during her respite stays at The Ark. Simon and Helen are part of the parent groups and all the family come to our Family Days.
Simon says of Noah’s Ark Children’s Hospice:
"In that moment when Ruby was diagnosed, compared to now, the difference is enormous in the way that we can deal with it. We feel as though we can make her life as positive as possible and a large part of that is the effect of Noah's Ark and their services and support. All the wonderful things they do for our daughter. It's brilliant."
The Brand Film Awards
The Brand Film Awards, organized by PRWeek and Campaign, celebrate the best brand storytelling on film globally, focusing on creative, emotionally charged stories that build brand affinity. Now in their 10th year, they recognize excellence in corporate filmmaking, ranging from business and internal comms to documentaries and social impact projects.
Our CEO, Sophie Andrews OBE said:
“We’re incredibly honoured to receive this award, which is a testament not only to the creativity behind the film but to the compassion and commitment that drives everything we do. This project was about more than fundraising, it was about telling the real stories of the people and families we serve, with honesty and dignity.”
Watch our award winning campaign film
From That Moment 2026
Please support our annual From That Moment fundraising appeal this year. We're hoping to reach our £1 million target for the fifth year to raise the vital funds needed to support our sevices. With your help, we can be there to support more families from that moment everything changes.
We cannot change a diagnosis but we can change what happens next.
