Champion Toolkit

36 hours. One final push. Double the impact. 

Welcome to your Champion Toolkit, everything you need to help spread the word in the final 36 hours of our flagship appeal, From That Moment.

Every message, post and conversation you share can go twice as far, thanks to matched giving - helping children and families feel supported, seen, and never alone. 

Whether you raise £100 or £10,000, your efforts are vital. As a Champion, you’re part of an incredible team working together to carry this campaign over the finish line. 

We’re so grateful to have you with us. 

Toolkit intro

Some Advice from Us

1. Be Authentically You

The most powerful thing you can do as a Champion is to be yourself. 

If there’s one thing we’ve learned from years of fundraising, it’s this: people give to people. Your relationships, your voice, and your personal connection will always resonate more than anything we could script.  

We’ve included suggested posts and messaging below to make sharing easy, but don’t be afraid to personalise them. Add your story, use your tone, and speak from the heart. That’s what inspires people to act. 

Authentically you

2. Share your Fundraising Link

As a Champion, you have your own personal fundraising page hosted on Charity Extra.

This is the link you should be sharing with friends, family, colleagues - anyone you’re reaching out to. 

The link is: 

  • Tracked to your total, so you can see your real-time impact.
  • Matched, donations are doubled on your page instantly.
  • Simple, just one click and supporters can donate directly.  

Not sure what your link is? No problem! Just drop us a line and we’ll get it straight to you: 

3. Create a Sense of Urgency

We ask you to share the campaign for the last 36 hours.

We know that the time limit is a powerful motivator. Help your audience understand there’s no time to wait by sharing updates at key moments:  

  • When the 36 hours begins, at 10am Sunday 11th October
  • 24 hours to go
  • 12 hours to go
  • Final hours – last chance to donate!  
Sense of urgency

Ready to Share? Here’s Everything You Need

Everything here is designed to make spreading the word simple, fast, and impactful. You can copy and paste, tweak to sound like you, or use it exactly as is, whatever works best for you. 

Let’s make some noise!  

Spread the word

The campaign film

This year, three families bravely shared their stories in our powerful campaign film. 

Sophie, Arabella and Hudayfa's families speak openly about the moment everything changed, and how Noah’s Ark has been by their side ever since. Their stories are moving, honest, and a powerful reminder of why this campaign matters. 

Please share the film far and wide. It’s one of the most effective ways to help others understand the impact of Noah’s Ark and why their support makes such a difference. 

Don’t forget to include your fundraising link, so people can donate directly after watching. 
The film is also embedded on your fundraising page for easy viewing.  

Watch and share now: 

Suggested copy for sharing campaign on social

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Instagram

This film really moved me. ❤️ 

Sophie, Arabella and Hudayfa's families bravely shared what it was like when everything changed, and how @noahsarkhospice has been by their side ever since. 

Their stories show why I’m so proud to be a Champion for From That Moment, and why I’m asking for your support. 

Until 10pm Monday 12th, every donation is being doubled. 

❤️ Please donate via the link in my bio. Any amount, no matter how small, makes a huge difference.  

Facebook lg
Facebook

I’m proud to be a Champion for @NoahsArkChildrensHospice, and this short film shows exactly why. 

Sophie, Arabella and Hudayfa's families share the moment everything changed and how Noah’s Ark has supported their families ever since. 

It’s powerful and deeply moving. Please take a few minutes to watch. 

Until 10pm Monday 12th, every donation is being doubled. 

❤️ Please donate via the link below. Any amount, no matter how small, makes a huge difference.  

[Insert your fundraising page link here] 

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LinkedIn

I’m proud to be a Champion for @Noah’s Ark Children’s Hospice, and this short film shows exactly why. 

Sophie, Arabella and Hudayfa's families share the moment everything changed and how Noah’s Ark has supported their families ever since. 

It’s powerful and deeply moving. Please take a few minutes to watch. 

Until 10pm Monday 12th, every donation is being doubled. 

❤️ Please donate via the link below. Any amount, no matter how small, makes a huge difference.  

[Insert your fundraising page link here] 

Sharing the Faces from The Campaign

At the heart of From That Moment are three incredible families: Sophie, Arabella and Hudayfa's. Their stories are powerful reminders of why Noah’s Ark exists.  

Sophie

Sophie

From that moment, Rose saw Noah’s Ark differently. After Noah’s Ark supported her grandson Ben before he died, it became a place where his sister Sophie could experience joy, find connection and make the most of everyday moments, because, as Rose says, “It became about life, not about end of life.”

Read Full Story
Downloadable assets:

Use the button below to download a suite of visuals you can use on your social channels.

Sharable assets:

The link(s) below open up Reels in Instagram that you can share and re-post.

Arabella

Arabella

When Arabella’s cancer diagnosis changed family life overnight, Noah’s Ark gave her and her family somewhere to breathe, reconnect and enjoy precious moments together. From creative therapies to sibling support and unforgettable experiences, Noah’s Ark has been there for the whole family throughout treatment.

Read Full Story
Downloadable assets:

Use the button below to download a suite of visuals you can use on your social channels.

Sharable assets:

The link(s) below open up Reels in Instagram that you can share and re-post.

Hudayfa

Hudayfa

When Hudayfa’s brain injury changed everything for his family, Noah’s Ark was there to support Muna and Ridwan. Through therapies, short breaks and family support, they’ve found comfort, connection and precious moments together.

Read Full Story
Downloadable assets:

Use the button below to download a suite of visuals you can use on your social channels.

Sharable assets:

The link(s) below open up Reels in Instagram that you can share and re-post.

Instagram lg
Instagram

So proud to be a Champion for Noah’s Ark’s campaign, From That Moment.  

It’s the moment every parent dreads, when a diagnosis confirms their worst fears and everything changes. But from that moment, @noahsarkhospice is there with expert care, compassion and support that wraps around the whole family.  

I’m proud to be a part of this life-changing campaign helping raise vital funds and awareness of children who are seriously unwell and their families across North Central London.  

 🕙 Until Monday 12th October at 10pm, every donation will be DOUBLED, helping us reach our £1 million goal. 

❤️ Please donate via the link in my bio, share this post, and be part of something truly amazing. 

Facebook lg
Facebook

Proud to be a Champion for Noah's Ark Children's Hospice's appeal, From That Moment. 

It’s the moment every parent dreads - when a diagnosis confirms their worst fears, and everything changes. 

From that moment, @NoahsArkChildrensHospice is there. With expert clinical care, emotional support, and compassion that wraps around the whole family, helping them navigate this uncertain journey. 

I’m supporting this campaign to help raise £1 million for children who are seriously unwell their families across North Central London. 

Until Monday 12th October at 10pm, every donation is being doubled thanks to generous match funders, meaning your gift will go twice as far. 

If you can, please: 

✅ Donate to my fundraising page  
✅ Share the campaign  
✅ Help spread the word 

[Insert your fundraising page link here] 

Linkedin lg
LinkedIn

I am so proud to be a Champion for Noah’s Ark’s campaign, From That Moment. Now is the most impactful time to get behind this incredible charity.  

It’s the moment every parent dreads, when a diagnosis confirms their worst fears and everything changes. But from that moment, @NoahsArkChildrensHospice is there with expert care, compassion and support that wraps around the whole family. 

🕙 Until Monday 12th October at 10pm, every donation will be DOUBLED, helping us reach our £1 million goal. 

❤️ Please donate via the link below and be part of something truly amazing. Every amount, no matter small, helps. 

[Insert your fundraising page link here] 

Championing in Person 

While digital is at the heart of From That Moment, championing the campaign in person or over the phone is hugely effective. When people hear your voice and your passion, they connect immediately. 

Here’s an example of what you could say: 

“I wanted to talk to you about a charity I’m supporting – Noah’s Ark Children’s Hospice. They’re a local charity based in North London, supporting over 450 families every year. 

Right now, we’re in the final hours of their flagship campaign, From That Moment, where every donation is being doubled. 

I’ve signed up as a Champion, which means I’m trying to raise as much as I can during this final push. Would you consider donating to my fundraising page? 

If you give before 10pm on Monday, your donation will be matched – so now really is the best time to give. Any amount you can donate would make a huge difference.” 

Championing in person

Do It Your Way

Alongside the main campaign assets, we’ve created a set of digital stickers for you to show your support in a way that’s personal to you.

Whether you’ve taken part in a fundraising event or have a story or connection you’d like to share, these stickers are perfect for helping your message stand out.

You can use our pre-made Canva templates which you can just drop in your own images and apply the stickers. Or you can download the sticker files separately to use however feels right for you.

Create your own assets in Canva

Or, download the digital stickers

Your way

Not a Champion? You can still help!

Even if you haven’t signed up as a Champion, you can still play a vital role in From That Moment. This toolkit is for everyone who wants to share the campaign.  

Here’s how you can get involved: 

  • Use the suggested posts, graphics and film below to spread the word.
  • Share the main campaign page where people can donate
  • Know a Champion? Share their fundraising page.  
Not a champion

How to guide

  1. Open the Instagram app.

  2. Go to your profile by tapping your profile picture in the bottom right.

  3. Tap "Edit Profile."

  4. Tap "Links" then "Add External Link"

  5. Paste your Charity Extra Fundraising Link.

  6. Tap Done (or checkmark in the top right).

  1. Open Instagram and swipe right or tap the "+" icon to create a Story.

  2. Capture or upload your photo/video.

  3. Tap the sticker icon (top of the screen - looks like a square smiley face).

  4. Tap the “Link” sticker .

  5. Enter your Charity Extra Fundraising Link

  6. Tap "Done."

  7. Position the link sticker anywhere on your story (you can resize or move it).