Champion Toolkit

Name: Noah's Ark Children's Hospice
Address: The Ark, Byng Road, London, EN5 4NP, UK
Telephone: 020 8449 8877
Price range: $

36 hours. One final push. Double the impact.

Welcome to your Champion Toolkit, everything you need to help spread the word in the final 36 hours of our flagship appeal, From That Moment.

Every message, post and conversation you share can go twice as far, thanks to matched giving - helping children and families feel supported, seen, and never alone.

Whether you raise £100 or £10,000, your efforts are vital. As a Champion, you’re part of an incredible team working together to carry this campaign over the finish line.

We’re so grateful to have you with us.

Jump To Resources

Some Advice from Us

1. Be Authentically You

The most powerful thing you can do as a Champion is to be yourself.

If there’s one thing we’ve learned from years of fundraising, it’s this: people give to people. Your relationships, your voice, and your personal connection will always resonate more than anything we could script.

We’ve included suggested posts and messaging below to make sharing easy, but don’t be afraid to personalise them. Add your story, use your tone, and speak from the heart. That’s what inspires people to act.

2. Share your Fundraising Link

As a Champion, you have your own personal fundraising page hosted on Charity Extra.

This is the link you should be sharing with friends, family, colleagues - anyone you’re reaching out to.

The link is:

Tracked to your total, so you can see your real-time impact.
Matched, donations are doubled on your page instantly.
Simple, just one click and supporters can donate directly.

Not sure what your link is? No problem! Just drop us a line and we’ll get it straight to you:

Send us an email

020 8449 8877

3. Create a Sense of Urgency

We ask you to share the campaign for the last 36 hours.

We know that the time limit is a powerful motivator. Help your audience understand there’s no time to wait by sharing updates at key moments:

When the 36 hours begins, at 10am Sunday 12th October
24 hours to go
12 hours to go
Final hours – last chance to donate!

Jump To:

Share The Film Share Family Stories Campaigning In-Person Do It Your Way How To Guide

The campaign film

This year, three families bravely shared their stories in our powerful campaign film.

Ruby, Montell and Reiaan’s parents speak openly about the moment everything changed, and how Noah’s Ark has been by their side ever since. Their stories are moving, honest, and a powerful reminder of why this campaign matters.

Please share the film far and wide. It’s one of the most effective ways to help others understand the impact of Noah’s Ark and why their support makes such a difference.

Don’t forget to include your fundraising link, so people can donate directly after watching.  The film is also embedded on your fundraising page for easy viewing.

Watch and share now:

Open in YouTube

Open in Instagram

Open in Charity Extra

Sharing the Faces from The Campaign

At the heart of From That Moment are three incredible families: Montell, Ruby and Reiann’s. Their stories are powerful reminders of why Noah’s Ark exists.

Montell

Montell is 12 and we have been supporting him and his family since he was three months old. Montell was born with Hydrocephalus, which meant that he had excess fluid in his brain which left him with complex needs and requiring specialist care.

We support the whole family with fun activities for Montell and his three sisters, Myala, Mellyta-May and Melisha, 4. They have a dedicated Family Link Worker, a Specialist Carer and are all looking forward to a holiday at our lodge in Mersea Island soon, as part of our Noah’s Ark on Holiday scheme.

"We can do everything at Noah’s Ark, there is nothing that is exempt from us and we're just so happy to have been a part of this journey with Noah’s Ark." - Glen, Montell's Dad

Read Full Story

Downloadable assets:

Use the button below to download a suite of visuals you can use on your social channels.

Download Images

Sharable assets:

The link(s) below open up Reels in Instagram that you can share and re-post.

How accessible play at Noah's Ark means Montell is never left out

Ruby

Ruby, 7, has Rett Syndrome, a rare genetic neurological and developmental disorder. Ruby has complex needs, uses a wheelchair and needs an Eyegaze device to communicate. She loves to play and everything makes her laugh. With Noah's Ark, she can take part in everything - from hydrotherapy, to days out and overnight stays.

"When we drop her off at Noah's Ark, we know that without a doubt, she's going to be so well looked after. She's going to love it and she’s going to have the best time. It is the only place that we can leave her overnight and feel completely at ease and relaxed." - Helen, Ruby's Mum

Read Full Story

Downloadable assets:

Use the button below to download a suite of visuals you can use on your social channels.

Download Images

Sharable assets:

The link(s) below open up Reels in Instagram that you can share and re-post.

Ruby finds the fun in everything

The day Ruby became Super Ruby!

Reiaan

Reiaan was born very early, at 24 weeks and two days, and faced a lot of challenges because of how premature he was. After multiple complications, Reiaan died on the 29th July, his due date. Mariam and Devang, his parents, had Music Therapy with their son with a Noah's Ark Music Therapist on the neonatal intensive care unit.

"He was a very expressive boy, he had bright, sparkling eyes and for how young he was, he was very feisty and also brave."

Read Full Story

Downloadable assets:

Use the button below to download a suite of visuals you can use on your social channels.

Download Images

Sharable assets:

The link(s) below open up Reels in Instagram that you can share and re-post.

Grief has no timeline

Gratitude. Carrying the memory of Reiaan

Instagram

So proud to be a Champion for Noah’s Ark’s campaign, From That Moment.

It’s the moment every parent dreads, when a diagnosis confirms their worst fears and everything changes. But from that moment, @noahsarkhospice is there with expert care, compassion and support that wraps around the whole family.

I’m proud to be a part of this life-changing campaign helping raise vital funds and awareness of children who are seriously unwell and their families across North Central London.

🕙 Until Monday 13th October at 10pm, every donation will be DOUBLED, helping us reach our £1 million goal.

❤️ Please donate via the link in my bio, share this post, and be part of something truly amazing.

Facebook

Proud to be a Champion for @NoahsArkChildrensHospice appeal, From That Moment.

It’s the moment every parent dreads - when a diagnosis confirms their worst fears, and everything changes.

From that moment, Noah’s Ark is there. With expert clinical care, emotional support, and compassion that wraps around the whole family, helping them navigate this uncertain journey.

I’m supporting this campaign to help raise £1 million for children who are seriously unwell their families across North Central London.

Until Monday 13th October at 10pm, every donation is being doubled thanks to generous match funders, meaning your gift will go twice as far.

If you can, please:

✅ Donate to my fundraising page
✅ Share the campaign
✅ Help spread the word

[Insert your fundraising page link here]

I am so proud to be a Champion for Noah’s Ark’s campaign, From That Moment. Now is the most impactful time to get behind this incredible charity.

It’s the moment every parent dreads, when a diagnosis confirms their worst fears and everything changes. But from that moment, @NoahsArkChildrensHospice is there with expert care, compassion and support that wraps around the whole family.

🕙 Until Monday 13th October at 10pm, every donation will be DOUBLED, helping us reach our £1 million goal.

❤️ Please donate via the link below and be part of something truly amazing. Every amount, no matter small, helps.

[Your Charity Extra Link]

Championing in Person

While digital is at the heart of From That Moment, championing the campaign in person or over the phone is hugely effective. When people hear your voice and your passion, they connect immediately.

Here’s an example of what you could say:

“I wanted to talk to you about a charity I’m supporting – Noah’s Ark Children’s Hospice. They’re a local charity based in North London, supporting over 400 families every year.

Right now, we’re in the final hours of their flagship campaign, From That Moment, where every donation is being doubled.

I’ve signed up as a Champion, which means I’m trying to raise as much as I can during this final push. Would you consider donating to my fundraising page?

If you give before 10pm on Monday, your donation will be matched – so now really is the best time to give. Any amount you can donate would make a huge difference.”

Do It Your Way

Alongside the main campaign assets, we’ve created a set of digital stickers for you to show your support in a way that’s personal to you.

Whether you’ve taken part in a fundraising event or have a story or connection you’d like to share, these stickers are perfect for helping your message stand out.

You can use our pre-made Canva templates which you can just drop in your own images and apply the stickers. Or you can download the sticker files separately to use however feels right for you.

Create your own assets in Canva

Instagram Portrait

Instagram Square

LinkedIn Landscape

X/Twitter

Facebook Landscape

Or, download the digital stickers

Download Stickers

Not a Champion? You can still help!

Even if you haven’t signed up as a Champion, you can still play a vital role in From That Moment. This toolkit is for everyone who wants to share the campaign.

Here’s how you can get involved:

Use the suggested posts, graphics and film below to spread the word.
Share the main campaign page where people can donate
Know a Champion? Share their fundraising page.

How to guide

Open the Instagram app.
Go to your profile by tapping your profile picture in the bottom right.
Tap "Edit Profile."
Tap "Links" then "Add External Link"
Paste your Charity Extra Fundraising Link.
Tap Done (or checkmark in the top right).

Open Instagram and swipe right or tap the "+" icon to create a Story.
Capture or upload your photo/video.
Tap the sticker icon (top of the screen - looks like a square smiley face).
Tap the “Link” sticker .
Enter your Charity Extra Fundraising Link
Tap "Done."
Position the link sticker anywhere on your story (you can resize or move it).

Champion Toolkit

36 hours. One final push. Double the impact.

Welcome to your Champion Toolkit, everything you need to help spread the word in the final 36 hours of our flagship appeal, From That Moment.