Celeb-backed online shop proves huge hit for charity
Two sisters from Cockfosters, North London, have set up Colour Blast, a tie dyeing business exclusively to raise money for Noah’s Ark. They have already raised over £1,000 for their local children’s hospice.
Claudia Sternberg (on the right in the picture above) and her sister Natalie (on the left) have supported Noah’s Ark Children’s Hospice ever since their school days, when Natalie volunteered for the charity. The two were furloughed from their respective jobs within an hour of one another in March and immediately decided to put their time off to good use by combining their artistic talents with a drive to make a difference during coronavirus. Claudia is also a marketing professional with expertise in social media, which has helped drive the business.
Tie dyeing is very much in fashion and the two have secured Instagram support from Verity Bowditch of Made in Chelsea which generated a number of sales. Colour Blast, only set up in March, has already sold over 200 pieces of tie dyed clothing, including around the world to Israel, Canada, France and Ireland. They are selling the items through Depop and Instagram and each item takes a couple of days to manufacture from start to finish!
They initially just sold the clothing to friends and family, but such was the demand that they quickly reached out beyond that. The two have been a perfect double act, Claudia taking the lead and Natalie supporting with dyeing and post-production. They’ve even roped in their mum, Laura, as a ‘creative consultant’. However, with Claudia having to return to her day job from furlough, the emphasis will shift to Natalie to take a lead on the business.
Claudia says “We really wanted to do something to help a local charity. When you think of an ill child, it’s heart-breaking. They’re deprived of a true childhood. We just wanted to do whatever we could to help and this has been a fun way to do it.”
Natalie added: “We can’t believe how much it’s raised. It’s exceeded our wildest expectations. We’re so pleased that this money is going to such a worthwhile charity.”
Alison Goodman, Director of Income Generation at Noah’s Ark Children’s Hospice, said: “These two passionate young women have just taken their brilliant idea and run with it. I can’t believe that tie dyeing is back in fashion! To raise so much, so quickly, for a local charity is an outstanding achievement. We’re so proud of what they’re doing to help local seriously unwell children”.
To look at Colour Blast's Instagram page, click here